Partner Spotlight: Croton Motors – Driving Change, One Tree at a Time

April 9, 2025 Birth n Beyond 0 Comments

At Birth and Beyond, we believe in partnerships that do more than support a cause—they embody it. One such partnership is with Croton Motors, a trusted name in Kenya’s auto industry and a proud supporter of last year’s Birth and Beyond Charity Run.

Who They Are

Founded in 2005 and headquartered along Karen Road, Nairobi, Croton Motors is a premier car dealership specializing in the importation of quality vehicles from Japan. Over the years, they have built a solid reputation for their honesty, efficiency, and customer-first service approach. From the moment a car is sourced to the final handover, their clients enjoy a seamless experience that includes inspection, shipping, clearance, registration, and even customization.

What the Name “Croton” Means

The name Croton comes from the hardy Croton tree(mukinduri), native to Kenya—famous for its resilience, vibrant colors, and environmental significance. It perfectly captures the spirit of Croton Motors: reliable, rooted in Kenya, and committed to thriving even in challenging conditions. Like the Croton tree, this company stands out for both strength and impact.

What They Stand For

Croton Motors is more than just a car dealership; they are driven by a deep commitment to sustainability, service, and community impact. Their corporate social responsibility (CSR) is focused on environmental restoration through tree planting. For every vehicle sold, they provide 12 seedlings, which customers can plant themselves or have donated on their behalf to reforestation partners.

This initiative directly supports Kenya’s national goal of planting 15 billion trees by 2032, showcasing their leadership in climate-positive business practices.

Their Support to Birth and Beyond

In our 2024 Charity Run, themed “Run with Patricia, Croton Motors stood with us as one of our generous sponsors. Through their support, we were able to reach more teenage mothers, providing them with vocational training and a renewed sense of purpose. Their belief in our mission amplified our impact, allowing us to continue building skills, confidence, and brighter futures for young mothers in Kajiado and beyond.

Why We Celebrate This Partnership

Croton Motors reminds us that businesses can drive change—not only on roads but also in lives. Their model of blending commerce with conscience is one we deeply admire. It is partnerships like these that affirm the power of collective action and inspire us to keep pushing forward.